IMPACT
What if you could engineer a million-dollar weekend the same way Apple engineers a product launch - using neuroscience, behavior design, and precision-crafted experiences that shift audience states and turn attention into revenue at scale?
- Add $500K to $1M+ in a single weekend.
- Become the category of one in your niche.
- Change the world while you do it.
Most coaches and consultants run events that educate but don't convert.
IMPACT creates events that activate and print clients on demand.
Because it's not your content that converts.
It's the structure, the sequence, and the science of how the experience is built.
At IMPACT 2026, you'll step into the same event architecture that's generated $125M+ in client event revenue, backed by Brody's decade of training Apple's leadership in one-to-many influence.
IMPACT is the only event where you will:
Launch your event marketing LIVE on Day 1
Your messaging, funnel, and promo assets go live inside the room using Event Expert AI - and yes, you'll sell tickets before Day 1 ends!
Powered by rapid state-shift induction and behavioral activation loops proven to trigger immediate audience response.
Design your entire event structure on Day 2
Your sessions. Your emotional beats. Your conversion arcs. The exact moment your audience moves from "interested" to "I'm in."
Engineered using predictive processing architecture and polyvagal state modulation.
Build your "Offer That Sells Itself™" on Day 3
Walk out with a pitch scientifically engineered to convert up to 70% of any room - whether it's your stage or someone else's.
Crafted using neuroeconomic choice architecture and identity-based commitment pathways.
This is a build-it-here, launch-it-here, sell-it-here event.
You leave with a live event funnel, a full event design, a high-converting pitch, and revenue already in motion.
We're attempting a Guinness World Record
One million days of clean drinking water donated during a business event.
Because what if every time we do business, something good happens in the world?
This room isn't for everyone.
It's for people who don't just follow their industry, but reshape it.
IMPACT is for leaders who:
- Don't want to "compete in a niche"… they want to own it
- Know their work deserves a stage - not another sales call or soul destroying sales meeting
- Want their ideas to shape culture, not just content feeds
- See events not as "marketing tactics," but as mechanisms to redefine how humans gather, learn, decide, and buy
- Understand that movements beat funnels, and connection beats algorithms
- Want to build an event that becomes the gravitational center of their industry
- Play at the intersection of ambition and impact - wealth-building and world-building
- Are done participating in their industry… and ready to lead it
You belong in this room if you believe:
Events are the future of ethical influence.
Live transformational experiences are the new currency.
And the next chapter of your business requires a stage worthy of your work.
Put simply… Are you ready to step into the identity of someone who can lead rooms, shape markets, and build a legacy that outlives them?
Meet the Architects Behind the New Era of Live Experiences
BRODY LEE
Architect of the Million Dollar Events Model™, trainer of Apple's leadership teams, and strategist behind $125M+ in event revenue. Expert in one-to-many influence, predictive processing design, and identity-based persuasion.
DANI WALLACE
Expert Speaker
NAOMI MCKENNA
Expert Speaker
NICK MORGAN
Expert Speaker
ALERIC HECK
Expert Speaker
PAUL DUNN & MASAMI SATO
Expert Speakers
LEWIS COMPTON
Expert Speaker
SAM TEALE
Expert Speaker
PAUL GREENE
Expert Speaker
DANI WALLACE
Expert Speaker
NAOMI MCKENNA
Expert Speaker
NICK MORGAN
Expert Speaker
ALERIC HECK
Expert Speaker
PAUL DUNN & MASAMI SATO
Expert Speakers
LEWIS COMPTON
Expert Speaker
SAM TEALE
Expert Speaker
PAUL GREENE
Expert Speaker
…and additional guests whose NDA-bound brilliance we can't reveal yet.
The Event Journey
I am so sick of going to events that treat you like their personal ATM. Boring speaker, bland venue and a multispeaker pitch fest.
But IMPACT is not going to be like any other event you have ever experienced. Period. We have carefully curated every moment to ensure that you are touched, moved and inspired for three high impact days.
DREAM DAY
You've got a world-changing vision. Day 1 is about giving it velocity.
You'll learn the neuroscience of high-converting event marketing - how predictive processing, emotional sequencing, and behavioral design make people feel compelled to come to your event.
Our Event Expert AI (trained on 1,400+ events, 15,000 hours of stage time, $125M in client revenue, and 1,000 hours of Steve Jobs analysis) builds your entire event marketing system in minutes.
You launch it LIVE on Day 1.
By the time you go to bed, you could already be selling tickets.
HERO DAY
Day 2 is where you stop running "events"… and start building experiences that convert.
You'll learn how to architect the exact emotional journey your audience will travel using our Conversion Content Creator™, Outcome Orchestrator™, and Experience Engine™ frameworks - the same system behind our clients' 60–70% conversion rates.
Rooted in polyvagal state design, predictive processing, and collective effervescence.
Your entire event experience will be built - from the first moment they enter the room to the instant they're ready to say "I'm in."
SUPERHERO DAY
Day 3 is where you become the kind of leader who can walk onto a stage, have the audience in the palm of your hand and convert any room.
You'll build your Offer That Sells Itself™ using our Million Dollar Pitch Playbook™ - a system rooted in neuroeconomic choice architecture, reward-prediction loops, and identity-based commitment pathways.
This is the psychology behind 60–70% conversion rates, reverse-engineered from $125M+ in client event revenue.
You'll have a stage-ready pitch that creates a "Full Body Yes" - and the confidence to deliver it anywhere, anytime, on any stage.
Welcome to your IMPACT playground.
JW Marriott Bonnet Creek Resort & Spa
Orlando, Florida
A 482-acre oasis of luxury tucked right next to Walt Disney World. This is where you'll design your million-dollar event, connect with the people who'll change your business trajectory, and step into the version of yourself who commands rooms.
What Past IMPACT Attendees Are Saying
"IMPACT was one of the most transformative, impactful, and life-changing events I've ever attended. Five years later, I'm still telling people about the role it played in my personal journey and business growth."
"Working with Brody at my last event helped me generate 90.2% more revenue than the previous event—a total game changer for our business. Having Brody on site was like having an event general with loving, supportive energy."
"Every time Brody comes in, our results skyrocket. His event strategies immediately increased our monthly revenue from $50K to $150K consistently. In the past 3 years, we've generated $6 million from our events!"
"I was $200,000 in debt facing bankruptcy when I found Brody. Six weeks after implementing his strategies, I generated $100,000. Fast forward two years—I've had multiple 6-figure months and crossed the 7-figure threshold."
"IMPACT was one of the most transformative, impactful, and life-changing events I've ever attended. Five years later, I'm still telling people about the role it played in my personal journey and business growth."
"Working with Brody at my last event helped me generate 90.2% more revenue than the previous event—a total game changer for our business. Having Brody on site was like having an event general with loving, supportive energy."
"Every time Brody comes in, our results skyrocket. His event strategies immediately increased our monthly revenue from $50K to $150K consistently. In the past 3 years, we've generated $6 million from our events!"
"I was $200,000 in debt facing bankruptcy when I found Brody. Six weeks after implementing his strategies, I generated $100,000. Fast forward two years—I've had multiple 6-figure months and crossed the 7-figure threshold."
Choose Your Experience
Two paths. Two identities. One decision that shapes your next decade.
GA is for the founder who's ready to stop dabbling and start building the million-dollar event machine their business has been missing.
- Event Expert AI to launch your event live on Day 1
- Full deployment of the Event Marketing Machine™
- The Experience Engine™ to design transformations that convert
- The Offer That Sells Itself™ and Million Dollar Pitch Playbook™
- All main sessions, activations, and evening events
- Workbook, framework & implementation tools
- Contribution toward our 1M days of clean water world record
- Ticket to the Superhero Soiree
VIP isn't about perks. It's about proximity, power, and prestige - the three most potent psychological drivers of accelerated success.
- Everything in General Admission
- Front-row seating to maximize mirror-neuron synchrony and state absorption
- Private VIP Magnetic Millions Lunches every day with Brody and featured experts
- Elite VIP only Legacy Accelerator Dinner on Day 1 with super secret guest speaker
- Curated deal flow to connect you with the right "who"
- Priority access and fast lane at registration
- All session recordings to revisit for life
- VIP Only Virtual Mastermind Day (post event)
Proximity changes outcomes. Sitting closer increases state alignment, identity adoption, and opportunity flow.
Your network is your net worth.
Your Questions, Answered
Q: What exactly will I walk away with?
+Your event launched to market (live on Day 1), your entire event structure and content designed (Day 2), your stage-ready "Offer That Sells Itself™" built (Day 3), proven frameworks for 60-70% conversion rates, and real revenue already flowing from ticket sales you made during the event. Plus the confidence that you can walk into any room and convert.
Q: I've never run an event before. Is this for me?
+Absolutely. We have two ideal attendees: (1) established coaches/consultants who want to START running events to scale their high-ticket offers, and (2) those already running events who want to dramatically improve conversion rates. If you have expertise worth $10K+ per client, you're ready for this.
Q: What if I can't make it for all three days?
+You need to be there for all three days. This is an implementation event where each day builds on the previous one. Missing a day means missing critical pieces of your event architecture. That said, we provide recordings for review for VIP's, but the live experience is where the magic happens. The event runs from Thursday - Saturday so you're not rushing out mid session on the final day to make a flight home!
Q: Will there be a pitch?
+Yes of course! And here's why that's good news: You'll experience first hand how Brody enrolls large numbers of new clients from stage. You'll see our STAGE Method™ in action. You'll feel what it's like to receive a "Full Body YES" invitation. And honestly? After building your event and launching it live during Day 1, most people can't WAIT to go deeper with our Masters™ program.
Q: Can I bring my team?
+Absolutely. We encourage it. Many attendees bring their integrator, marketing director, or key team members. Each person needs their own ticket, but having your implementation team with you means you'll move even faster.
Q: What's your refund policy?
+We stand behind our guarantee: If you're not convinced by the end of Day 1 that you can add at least six figures to your business, we'll refund your investment in full. No questions asked. After Day 1, all sales are final because you'll have already launched your event and started generating revenue.
Q: I'm located outside the US. Should I still attend?
+Hell yes! We have attendees from all over the world. The strategies work regardless of geography. Plus, Orlando is an international hub with easy flight access. And seriously—Disney Springs is 2 minutes away. Make it a trip. Bring the kids!
Q: What if I want to speak on other people's stages instead of running my own events?
+Perfect - Day 3 is specifically designed for this. Our Million Dollar Pitch Playbook™ works whether you're on someone else's stage or running your own event. You'll learn how to turn any speaking opportunity into a high-ticket revenue generator. But seriously, you'll want to be running your own events after this.
Q: How is this different from other event training programs?
+Three massive differences: (1) You'll launch your event LIVE during our event - you won't get lots of nice information that leads to nothing, but actual implementation and support live in the room (2) Our frameworks are neuroscience-backed and battle-tested across $125M+ in client revenue, and (3) We're actually setting a world record for social impact while building your business. Show me another event doing that.
Q: What about hotel accommodations?
+Your ticket does not include hotel accommodations - you'll book that separately with JW Marriott Bonnet Creek. We'll send you our group rate code after registration. Pro tip: book early because rooms at this resort sell out, especially with Disney Springs nearby.
Q: Will I really sell tickets to my event DURING your event?
+Yes. We're gamifying the entire experience with prizes for most tickets sold, highest conversion landing page, most registrants (for free events), and more. You'll launch your marketing on Day 1 using our Event Expert AI, and you'll be actively promoting while learning. Many attendees cover their IMPACT ticket cost many times over from sales they make during our event.